Oxbridge Health

We're thrilled to have partnered with Oxbridge Health to revolutionize the health insurance landscape. Our mission was to craft a compelling visual identity and brand system to launch their groundbreaking Episode Benefit Plans into the market. Oxbridge Health challenged us to create a brand that would stand out in the traditionally staid insurance sector while conveying its innovative approach to healthcare coverage. Our team dove deep into the essence of Oxbridge Health's unique offering: a new category of health insurance that provides both provider choice and cost efficiency. We developed a visual identity that breaks away from conventional insurance imagery, instead focusing on elements that represent flexibility, personalization, and optimized care journeys. The resulting brand system is a perfect blend of professionalism and innovation. We utilized a vibrant yet trustworthy color palette, paired with dynamic graphical elements that symbolize the episodic nature of their insurance plans. Our comprehensive brand guidelines ensure consistency across all touchpoints, from digital platforms to print materials, helping Oxbridge Health to present a cohesive and memorable brand image as they disrupt the health insurance market.